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Just Launched: Affinity Express Learning Center

Our CEO, Ken, mentioned in the last post that we consider training a very important factor towards quality improvement. One of our recent initiatives to improve training has been the launch of the...

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15 Tips on Building an Effective Team

Affinity Express has around 800 employees in three countries: the US, India and the Philippines. Our employees range in experience from graphic designers fresh out of school to designers with many...

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Designing Cards for Military Care Packages

Continuing our dedication to community service, we recently worked to design cards to go into military care packages that Operation Gratitude ships to members of the American services stationed...

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All About IDEA

We all fancy ourselves creative folks here at Affinity Express, yet if you hear us talking about some “idea”, you might be surprised. The “idea” in question is less likely to be a creative concept and...

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4 Tips on Typography in Ad Design

I work with ads all the time, and want to highlight an aspect of good ad design that is sometimes overlooked. Apart from the copy and the image, the type also dictates the personality, tone and overall...

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Designs of the Year: 2010

We asked our designers to submit their best work this year and awarded the winning entries.  Let me tell you, the judges did not have an easy job! Embroidery Digitizing Oh yeah, Elmo! Where have we...

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Chicago Go Red for Women Event is a Big Success

Friday was a great day. After quite a bit of last-minute work to help the Chicago Go Red team design signage, a slide template and some printed material for their annual event, as well as a push to...

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Celebrating Easter: Retail Advertising, Religious Advertising and Egg Hunts

Easter Sunday has just come and gone; what a weekend it was! The last month to two weeks prior to the April 24, 2011, was a very busy time at work. The four-day compressed work week was due to the...

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5 Steps to Ensuring Quality Through Training

For an organization with a unique business model like ours, it’s not enough to hire designers who are knowledgeable about design; we also need our employees who can deliver on client requirements,...

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How to Outsource Marketing Design and Keep Your Brand Consistent

As I ask (and answer) in my post at Search Engine People, how do you outsource marketing without losing your voice? Let’s take design. How do you outsource design of your ads and marketing materials...

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Choosing the ELITE Logo Design

With the announcement of our new Affinity Express ELITE initiative to better communicate and reinforce our company’s core values, we launched an internal design contest in July to develop the ELITE...

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Creative Blocks: How to Work Through and Find Your Inspiration

“The creative mind of an artist is an expression of his soul,” but what happens when your creativity dries up? We’ve all experienced it: the ideas aren’t coming, the clock is ticking and the client (or...

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Designing Our Website Icon/Favicon

How do you make your brand stronger down to the smallest detail? How can you enhance your website and stand out from competitors and other companies? Try using a favicon, which is also known as a...

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Design Projects: Information You Should Provide Your Designer

“Design is about getting the right idea, and getting the idea right,” according to Marty Neumeier. So how do you get the most from your projects and achieve critical marketing goals? Do you have a...

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How to Work with Designers

Over at the Search Engine People blog, I offer more advice on working with designers. Working with someone in a remote office is always difficult, but when I started out, I found it harder to get...

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Tips on Using Stock Photos

Images are a key component of every marketing design. When used properly, images can have an enormous impact, enticing viewers to stop and take in the message. Finding the right images can be a...

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Weekly Marketing Reading: Ads, Social, Design and Content

Online and mobile advertising, social media, design quality, content creation—the list of things marketers have to worry about on a daily basis is seemingly endless and ever changing. If you work for a...

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