Just Launched: Affinity Express Learning Center
Our CEO, Ken, mentioned in the last post that we consider training a very important factor towards quality improvement. One of our recent initiatives to improve training has been the launch of the...
View Article15 Tips on Building an Effective Team
Affinity Express has around 800 employees in three countries: the US, India and the Philippines. Our employees range in experience from graphic designers fresh out of school to designers with many...
View ArticleDesigning Cards for Military Care Packages
Continuing our dedication to community service, we recently worked to design cards to go into military care packages that Operation Gratitude ships to members of the American services stationed...
View ArticleAll About IDEA
We all fancy ourselves creative folks here at Affinity Express, yet if you hear us talking about some “idea”, you might be surprised. The “idea” in question is less likely to be a creative concept and...
View Article4 Tips on Typography in Ad Design
I work with ads all the time, and want to highlight an aspect of good ad design that is sometimes overlooked. Apart from the copy and the image, the type also dictates the personality, tone and overall...
View ArticleDesigns of the Year: 2010
We asked our designers to submit their best work this year and awarded the winning entries. Let me tell you, the judges did not have an easy job! Embroidery Digitizing Oh yeah, Elmo! Where have we...
View ArticleChicago Go Red for Women Event is a Big Success
Friday was a great day. After quite a bit of last-minute work to help the Chicago Go Red team design signage, a slide template and some printed material for their annual event, as well as a push to...
View ArticleCelebrating Easter: Retail Advertising, Religious Advertising and Egg Hunts
Easter Sunday has just come and gone; what a weekend it was! The last month to two weeks prior to the April 24, 2011, was a very busy time at work. The four-day compressed work week was due to the...
View Article5 Steps to Ensuring Quality Through Training
For an organization with a unique business model like ours, it’s not enough to hire designers who are knowledgeable about design; we also need our employees who can deliver on client requirements,...
View ArticleHow to Outsource Marketing Design and Keep Your Brand Consistent
As I ask (and answer) in my post at Search Engine People, how do you outsource marketing without losing your voice? Let’s take design. How do you outsource design of your ads and marketing materials...
View ArticleChoosing the ELITE Logo Design
With the announcement of our new Affinity Express ELITE initiative to better communicate and reinforce our company’s core values, we launched an internal design contest in July to develop the ELITE...
View ArticleCreative Blocks: How to Work Through and Find Your Inspiration
“The creative mind of an artist is an expression of his soul,” but what happens when your creativity dries up? We’ve all experienced it: the ideas aren’t coming, the clock is ticking and the client (or...
View ArticleDesigning Our Website Icon/Favicon
How do you make your brand stronger down to the smallest detail? How can you enhance your website and stand out from competitors and other companies? Try using a favicon, which is also known as a...
View ArticleDesign Projects: Information You Should Provide Your Designer
“Design is about getting the right idea, and getting the idea right,” according to Marty Neumeier. So how do you get the most from your projects and achieve critical marketing goals? Do you have a...
View ArticleHow to Work with Designers
Over at the Search Engine People blog, I offer more advice on working with designers. Working with someone in a remote office is always difficult, but when I started out, I found it harder to get...
View ArticleTips on Using Stock Photos
Images are a key component of every marketing design. When used properly, images can have an enormous impact, enticing viewers to stop and take in the message. Finding the right images can be a...
View ArticleWeekly Marketing Reading: Ads, Social, Design and Content
Online and mobile advertising, social media, design quality, content creation—the list of things marketers have to worry about on a daily basis is seemingly endless and ever changing. If you work for a...
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